Business Expert Urges Zimbabweans to Start Small and Focus on Volume

By Rumbidzai Mashayahanya

Business consultant and entrepreneur Moses Chihuri has called on Zimbabweans to adopt practical, low-capital business models, stressing that many viable opportunities already exist within households. Speaking on Pivot Point podcast show, Chihuri said the pressure to launch large, highly visible enterprises is pushing many aspiring entrepreneurs into unnecessary financial strain and, in some cases, failure.

Chihuri highlighted three small-scale ventures that he believes can generate income immediately, “processing meat into mince and sausages for resale, starting a home-based confectionery business using household baking tools, and providing prepared meals such as sadza using ordinary kitchen utensils, are the lowest hanging fruits in terms of starting up a business in Zimbabwe,” he said.

According to Chihuri, these businesses require minimal capital inputs but depend heavily on consistency, product quality, and the ability to move high volumes. He emphasized that profitability often comes from scale rather than the size of the operation.

Chihuri also shared his personal experience building a small business, explaining how his own enterprise grew after exposure to others in his network. “Wjhile setting up my own business, I had the opportunity of visiting another entrepreneur’s processing operation, and it made me realise that my efforts, though functional, were operating far below potential,” he said.

He urged aspiring entrepreneurs to use their networks to gain knowledge, benchmark processes, and understand how similar businesses are succeeding in different parts of the country. “Networks expand your vision,” he noted, adding that many mistakes can be avoided when people learn from others who are already active in the market.

Chihuri warned against the common pitfall of starting a business without fully understanding the operations involved or focusing too heavily on prestige.

“The goal should be to begin with what is available, build momentum, and gradually scale,” Chihuri said.

His message maintains an inspirational tone while underscoring the need for practical planning, market awareness, and realistic entry points for Zimbabwe’s budding entrepreneurs.

The full conversation with Moses Chihuri, hosted by Rumbidzai Mashayahanya, is available on YouTube under Pivot Point. It’s a must-watch for entrepreneurs seeking to start their journey and to turn their economic fortunes around with little capital.

Watch the full episode here: